new book-Presentation zen

Presentation zen

new book about slide design, web design,design principles.

something really interesting.

Lessons for your creative life

1. Empty space is as important as the positive elements. Learn to see space. Learn to create space.

2. Space allows other elements to “breath," to move, and connect — with each other and the viewer.

3. Empty space is a powerful amplifier, helping to create a whole that is more engaging than the sum of individual parts.

4. Suggestion and subtly in design engages the viewer, allowing her to complete the uncompleted.

5. Arrangements (designs) should stimulate the imagination of the viewer.

6. In formality there exists creativity and freedom of expression. No structure, no freedom.

7. In simplicity there exists clarity, beauty, and meaning.

8. Asymmetrical balance is natural, dynamic, and engaging.

9. For the designer (or artist), focus, calm, vision, and gentleness of spirit are more important qualities than raw enthusiasm. Slow down your busy mind.

10. Careful arrangement of the elements based on solid principles creates beauty and engagement without decoration.